Chris Preston

My story

I am a technology executive-turned-entrepreneur who thrives at the intersection of vision and strategy and the nuts and bolts of everyday operations. After spending nearly two decades at Microsoft launching, marketing, and selling software, I moved on to help leaders and investors in emerging growth companies build powerhouse organizations. 

Now I lead RaaStr, a full-service B2B marketing agency. Our flagship Magnetiz® service integrates best-of-breed generative AI, data, and automation technologies across email, voice, text, video, landing pages, and more so marketers can personalize customer interactions across the complete relationship lifecycle while scaling execution effortlessly.

With a focus on strategy, execution, and project management, our consultants bring enterprise-grade processes, practices, and collaboration to small and midsize organizations. In return, growth marketers get a healthier pipeline, longer lasting customer relationships, and superior marketing efficiency.